How Copperleaf Coffee runs social with the brand voice baked in
A growing coffee brand couldn't keep up with three social channels. An agent now drafts, schedules, and replies across them — the team just approves.
6 hrs
saved weekly
3
channels covered
1
voice across all of them
3 wks
to production
Social was always the thing that slipped
Copperleaf's team of baristas and roasters didn't have a marketer. Posting across Instagram, TikTok, and X was squeezed between shifts, so it happened late, inconsistently, or not at all.
They needed presence without hiring a full-time social manager.
EACH WEEK · BEFORE
whenever there was time
An agent that drafts and the team approves
We built a social agent trained on Copperleaf's voice. It plans, drafts, and schedules across all three channels and drafts replies — the team just says yes.
Learn the brand
Ingested past posts, product notes, and the tone that makes Copperleaf sound like Copperleaf.
Draft and schedule
The agent proposes a week of posts across three channels and queues them on approval.
Handle the replies
It drafts responses to comments and DMs; anything sensitive is routed to a human.
> abs build --client copperleaf
Learning brand voice…
✓︎ Past posts + product notes ingested
✓︎ 3 channels connected
✓︎ Reply drafting + escalation set
Deployed to production. Day 18.
▮
Consistent presence, zero extra hours
Copperleaf now posts consistently across every channel and actually replies to its community — all from a weekly approval the team does in minutes. Social stopped being the thing that slips.
Time on social
7 hrs/wk → under 1
Posting cadence
sporadic → daily
Comments answered
missed → same day
More case studies
View all →Want a system like this one?
A 30-minute call, no pitch deck. We'll tell you honestly whether a system like this fits your business.